A first generation firm, built from the ground up, Prudecon knows a thing or two about seeing a project through from conception to completion and beyond. To ensure the longevity of both natural and built spaces, Prudecon is laser focused on maximising cutting-edge technologies while minimising their impact to the environment. This formed their verbal identity expression “Engineered to Endure” as well as the foundation of their new visual expressions. We first looked to the origins of the company and considered basic engineering elements, then to nature for organically occurring structures. What came to life is a distinct visual identity that is now synonymous with their expertise, their reputation of uncompromising commitment to their projects, and their suite of offerings that has expanded extensively to include project feasibility, cost consultancy, project management construction, and facilities management.