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Hey, I’m Jahred, a Bajan-Born designer, living in the Caribbean. My work revolves around creating digital experiences — focused on brand expression, bold typography and thoughtful design. Currently, I'm working with the fine folks at Studio Five, a digital-first branding agency, across Branding, Web Design and Development.
Challenging the status quo of minimalist white-walled studios one groovy room at a time. A maximalist approach to color, texture, pattern, and form at first sounds like the opposite of what you would expect when you hear "studio space" but with Alanna Nicole at the helm, it sets a new standard. Together we created a brand that elevates a bold vision for the next generation of content creation spaces one that leaves creatives inspired and ready to funk up their content at Groovy House.
Upon nearing their 20th anniversary, TRIBE engaged us for an updated visual and verbal identity to commemorate this historic milestone. They wanted to communicate their evolution while reminding masqueraders that, at the core, TRIBE is the same band it was at the beginning – prioritising innovation, culture, and community while providing that infectious euphoria of Carnival that cannot be put into words. Our team developed a new visual identity system that includes an updated symbol, wordmark, typography, refreshed colour palette, and a flexible and dynamic pattern that embodies the essence of revelry and coming together of people as a Tribe.
Prudecon, a Trinidad-based Engineering firm, came to us looking to update their company identity. We first looked to the origins of the company and considered basic engineering elements, then to nature for organically occurring structures. What came to life is a distinct visual identity that is now synonymous with their expertise, their reputation of uncompromising commitment to their projects.
CAR came to us with a mission to rewrite the script on dealership brands and the entire car purchasing process. We got to work and created a brand aimed at breaking through the stress, confusion, clutter, and clauses. With empathy as our backbone, we created a car dealership brand by & for Caribbean people. A brand that focuses on their wants, needs, and dreams, leaving the confusing car jargon in the rearview mirror. We launched in both Trinidad and Barbados and saw an immediate and clear response from locals. But don’t just take our word for it - take a look for yourself.
WEPA is a substance misuse prevention coalition that serves the youth and families in the Northwest Bronx, with a focus on the youth between the ages of 10-21. The website was designed utilising bold typography and a friendly and colourful palette that communicates with the brand values.
Nudge is a social enterprise in the Caribbean connecting makers to the marketplace, ensuring country, culture, and community profit. Working with the team at Nudge, we designed a series of social media posts focused on expressing the brand’s values, community building and bringing local entrepreneurs to the forefront. To strengthen the brand’s messaging and identity, illustrations and brand property were created to capture the Caribbean culture that Nudge is so deeply rooted in.
36 Days of Type is a project that invites designers, illustrators and visual artists to express their unique interpretation of the letters and numbers of the Latin alphabet. This year, we created playful and curvy letters that explores the extremes sides of thick and thins.
