TYE’s meticulous attention to user experience is evident in every detail of this platform. Their internal team spent years testing and refining the UX to ensure it is as intuitive as it is powerful. But when it came time to translate this functionality into a cohesive design, they turned to us. Our mission was clear: design a visually appealing and on-brand user interface that enhanced the user’s engagement while heightening the intuitive experience. We leveraged their iconic brand elements—the Exponent symbol and gradients of the brand colours—to create an immersive digital environment that echoes the experience of being in the factory.

More coming soon.