Upon nearing their 20th anniversary, TRIBE engaged us for an updated visual and verbal identity to commemorate this historic milestone. They wanted to communicate their evolution while reminding masqueraders that, at the core, TRIBE is the same band it was at the beginning – prioritising innovation, culture, and community while providing that infectious euphoria of Carnival that cannot be put into words. Our team developed a new visual identity system that includes an updated symbol, wordmark, typography, refreshed colour palette, and a flexible and dynamic pattern that embodies the essence of revelry and coming together of people as a Tribe.